Why I became a marketer

Yes, I chose to become a marketer.

I became a marketer because I enjoy people. It fascinates me to think how people across race, ethnicities,cultures, communities, classes, genders and geographies feel, behave and react differently. Yet if you dig deep, you realize that human emotions are the same. Love, anger, joy and fear are felt by every single human being. And being able to address this similarity with dissimilitude is what I enjoy as a marketer.

I became a marketer, because I appreciate creativity. I firmly believe that there’s magic in picking up that boring can of soup and making it Andy Warhol-esque art, or in writing that jingle that in the years to come,will become an anthem, or in designing that logo which millions across the world will recognize immediately.

I became a marketer because I want to tell stories. Of real people, and their journeys, and challenges and experiences.

I became a marketer because I believe in the power of design. Great design speaks a million words. Whether its how something is packaged. Or presented. Or communicated.

I became a marketer because I believe nothing communicates like communication does. To people, by people, for people.

I became a marketer because strategy is my playground. Whether is planning channels of distribution, or customer segmentation, or media buying, I love integrating the strategic business element to my creative outlet.

I became a marketer because there’s Big Data, and loads of it. But my job doesn’t end at data collection, in fact, it begins at insight generation. When my real-time observations are backed by quantitative figures.

I became a marketer because I enjoy working with numbers. And tying them back to my strategic efforts.

I became a marketer because I want to harness the power of technology to create seamless, meaningful, interactive experiences for people.

I became a marketer, because I love it when people come back for more. And even more, when by sharing their experiences and stories, they become marketers themselves.

And all you thought I did, was sell products.

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